According to a report by The Peninsula, Qatar Tourism Authority (QTA) targets to organise 130 business events this year, a senior QTA official has said. “Last year we had arranged about 120 business events. Up to April 2018, we have already planned 28 events. But our target for the year is around 130,” Ahmed Al Obaidli, Director of Exhibitions at QTA, said while speaking to reporters recently.
QTA has been working to facilitate the growth of business events in the country by working with the private sector to organise and deliver quality business events. In 2015, QTA launched Qatar Business Events sub-brand to promote the country as a leading destination for business meetings, events and exhibitions.
Al Obaidli stressed that the business-events sector plays an important role in promoting the tourism industry and it makes vital contribution to the national economy. Therefore, QTA aims at increasing tourist arrivals in the country as it implements the Next Chapter of Qatar National Tourism Sector Strategy. “Our target is 5.6m tourists per annum by 2023.
The business events sector has been contributing to the whole tourism industry. The contribution of business events sector to the country’s GDP is about 2.3 percent,” he said, speaking on the sidelines of a press conference to announce the details of Doha Jewellery and Watches Exhibition 2018. The ongoing blockade imposed on Qatar by three of its neighbouring countries has not impacted the sector as shown by the excellent response from exhibitors overseas who wanted to participate at the upcoming DJWE, he said.
“Although we are now over 200 days of the blockade, we have 400 international brands coming to Qatar from 13 different countries. Even the exhibition space has increased. There were about 80 exhibitors who would like to come to the exhibition but we ran out of space. Year after year, this exhibition is getting bigger and more international. Next year, we are thinking of even extending the exhibition area,” he said.
Marking its 15th year, DJWE is one of the longest and highly anticipated exhibition in Qatar’s calendar of business events.
“The DJWE is characterised by long history; this is the 15th year and this exhibition enjoys high reputation among the luxury events on Qatar’s calendar. This exhibition is ever developing and ever improving in terms of participants, organization and exhibition space,” said Al Obaidli.
To be held from February 21 to 26, DJWE 2018 will feature an extensive display of classic and contemporary luxury collections by internationally recognised brands and designers.
The exhibition will host a variety of new experiences for exhibitors and visitors, from the one-day DJWE Forum and daily industry talks, through to watches and jewellery workshops.
A highlight of the six-day event is the return of Young Qatari Designers (YQDs) initiative, which will shine spotlight on six talented Qatari designers including Nada Al Sulaiti (Hairaat), Nouf Al Meer (Nouf Jewellery), Ghada Al Buainain, Leila Abu Issa (Leila Issam Fine Jewellery), Shikha Mohamed (Al Ghla Jewellery) and Jawaher and Hissa Mohammed Al Mannai (Ghand Jewellery).
For the first time, the exhibition will offer a kids’ playground where parents can leave their children while visiting the exhibition.