Inspired by the huge success of its first REO Fashion Store at Lulu Hypermarket, Al Khor, Lulu Group has inaugurated its second store at Lulu Hypermarket, Al Gharafa branch.
Lulu Group Director Mohamed Althaf has officially inaugurated the store yesterday and the launch was attended by the REO team and other senior officials from Lulu Group Qatar.
REO is a specialised novel fashion store concept and a 100 percent private label development launched by the Lulu Group, with an aggressive expansion plan in mind. The state-of-the-art new store is designed with contemporary and classic touch, and includes comprehensively an area of 1050 Sq metres at the focal point on the first floor with an easy access. The store has smart interiors and is equipped with modern facilities tailored to meet the needs of modern shopping.
It is a specialty apparel, footwear, lingerie and a host of accessories retailer for men, women and kids, with focus on middle-income trendy shoppers and families. The unique feature of the concept is that it offers a distinct combination of latest style and quality at attractive prices, addressing the fashion needs for multiple lifestyle occasions and all seasons.
REO stores have all the elements to offer an exciting shopping experience to the customers with value for money. The group has a plan to open more stores in Qatar inside other Lulu stores but with a perfect REO brand demarcation.
Lulu group has always been a one-stop shop for the diverse population of Qatar with an international assortment of products from several countries. The group has succeeded in all its endeavors in the region in the past.
The strength of the group in establishing the new fashion concept is because of its widespread presence, its knowledge of the extensive customer base, good sourcing network, engagement of professional designers from Europe, and involvement of buyers and retail specialists.